The presentation of the Pathfinder award will take place that night at IPR’s Annual Distinguished Lecture & Awards Dinner at the Yale Club. Zerfaß will join featured speaker Richard Dobbs, director of the McKinsey Global Institute, and Alexander Hamilton Medal winner Ray Kotcher, chairman & senior partner of Ketchum.
Zerfaß is also scientific director of the Academic Society for Corporate Leadership and Communication, an initiative initiated by chief corporate communications officers of more than 30 global companies based in the German-speaking countries which supports knowledge transfer and funds leading-edge research at various universities, and president of the European Public Relations Education and Research Association, Brussels.
Zerfaß holds a university degree and doctorate in business administration and a postdoctoral lecture qualification (Habilitation) in communication science. He wrote and edited 30 books, 37 research reports and more than 200 articles and book chapters on corporate communications and interactive communication, including the “Handbook of Corporate Communication” and “Handbook Online PR” (in German) and “Routledge Handbook of Strategic Communication.” He has contributed to the international body of knowledge by establishing the European Communication Monitor, the largest annual study in strategic communications worldwide, since 2007. The survey covers more than 40 countries on the old continent and has stimulated a parallel study in Latin America recently.
The Institute for Public Relations is an independent foundation dedicated to the science beneath the art of public relations™ and focused on research that is immediately applicable in communications practice. Its research is available free and provides the basis for the organization's professional conferences and events.
Contact
Prof. Dr. Ansgar Zerfaß Phone: +49 341 97-35040
E-Mail: zerfass(at)uni-leipzig.de
Web: http://www.cmgt.uni-leipzig.de
