Mobile learning, games and social learning: there is no mistaking the technological trends in the world of learning, and these developments are also reflected in the LEARNTEC 2013 motto: “Future Learning”. The convention is also dealing with topics from daily practice, including blended learning, the introduction of e-learning and virtual classrooms. Among the management themes covered, employer attractiveness, professional careers and performance management are areas of particular focus. A number of new fields will also be highlighted, including education for the “50+” generation, innovative interfaces and digital publishing.
LEARNTEC follows up on its success with highly relevant, up-to-date topics. LEARNTEC was rated as far and away the most important one among education fairs and conventions by MMB Learning Delphi 2012. A large majority of experts surveyed – 82 percent – considered LEARNTEC to be the go-to event for digital learning, while 89 percent of e-learning providers were of the same opinion.
According to PricewaterhouseCoopers’ “Global Entertainment and Media Outlook: 2012-2016” publication, digital learning media are set to grow by 12.1 percent annually over the next five years, whereas the non-digital media market is only expected to grow by 2.8 percent per year. This is why LEARNTEC will be featuring the debut of e-PUB@LEARNTEC, an interactive café that will serve as a meeting point for everyone dealing with digital learning media such as e-books and apps. All issues having to do with e-publishing will be up for discussion in a relaxed café atmosphere.
LEARNTEC 2013 once again has a wealth of highlights in store, with organisers being careful to ensure that there is a healthy mix. The event will kick off with two keynote addresses: Prof. Barbara Ischinger from the OECD will be talking about “Creating quality jobs by leveraging education, skills and migration”, while Prof. Dieter Kempf, CEO of Datev and President of BITKOM, for the first time serving as a conceptual partner to LEARNTEC, will be exploring learning scenarios for 2020. On the first day of the event, a high-calibre discussion group featuring Prof. Dr. Peter Vorderer and Prof. Dr. Gerhard de Haan will take a look at the topic of “digital relevance”, offering a counterweight to current theses about computers not benefitting the educational process. New York-based Colleen Macklin, an internationally renowned professor specialising in games, will be brought on board for the Wednesday programme, while the final day will once again be devoted to the issue of motivation, as successful trainer Dr. Frädrich will be showing ways to escape from demotivation. During LEARNTEC, KarlsruheTrade FairCenter will also be playing host to the Baden-Württemberg media day, which is focusing on “The role of mobile media in children’s media”.
