From the 2nd to 4th of June 2014 the Science-to-Business Marketing Research Centre and the Zürich University of Applied Science (ZHAW) organise the 13th Science-to-Business Marketing Conference on Cross-Organizational Value Creation. This three day conference, taking place in Winterthur, Switzerland, brings together thought-leaders and experts from research institutions and industry on the topics of innovation, science-to-business marketing, business model generation and design thinking.
With the concept of traditional organizational borders being put to the test and the growing need for a high level of cooperation among industry, universities and governmental agencies, the conference aims to provide new insights and concepts on the subject ‘Cross-organizational Value Creation’.
With a focus on Cross-Organizational Value Creation, the conference will provide a platform the exchange of knowledge and ideas on new collaborative interaction. We now call for abstracts on the sub-themes of the conference:
- Science-to-Business Marketing
- Design Thinking
- Business Models
- ICT-enabled Technologies
- Cross-organizational Value Creation
- Start-ups and Spin-offs
All papers will be double-blind reviewed by a scientific or practitioners committee and will be published as conference proceedings (with ISBN). The deadline for submission of abstracts is January 17, 2014. For more information on the conference, the call for abstracts or the submission templates, please visit the homepage (Link above).
The conference will include several practice-oriented workshops and a PhD workshop, as well as several interesting social activities such as a visit to the great Mount Säntis, where at a 2500 metre height you will an amazing view on six countries
